Gaming is one of the most transformative industries. Branding is their next move.

Find out why

In order to keep pushing the boundaries of what's possible and conquering new consumer markets, companies have to create and expand their brand expression.

From the need of game companies to stay relevant and the desire to create new worlds, Gabriel addresses branding as the link between game developers, publishers, communities and the future.

Learn about branding for gaming studios here

See some of our clients who are conquering space in the market through branding

Wondernaut Studio, 2023

Wondernaut is a dreamers only studio. Is about creating aesthetic and memorable experiences through immersive games.

With introspective, mysterious and provocative visuals, Wondernaut Studio's branding project invites the player to join in a remarkable journey.

See some of our clients

Design is valuable. Understand why

Over the past 10 years, companies that have a design-centric mindset and strategies have grown 211% more than the average for the rest of the Standard & Poor's 500.

DMI, Design Management Institute, 2016.

Here are 4 reasons why branding should be your next move:

Clarity and Credibility

Uncertainties about your business need to end! Fix inconsistencies and make your brand clearer to the right audience.

Brand experience and passionate customers

Don't fight for competition. Control your customers' passion for your brand and create a legion of fans who want to be by your side.

Attract and retain talented workers

Have you ever experienced difficulties in attracting or keeping good employees in your company? Good brand also improves internal relations in the business and attract more qualified people.

Boost marketing and stand out from the competition

Branding is value over price, so taking care of the intangible relations that surround a brand can make the business go beyond sales and disputes of a competitive market.

How to identify the right moment to invest in Branding?

  • I feel like my studio needs more credibility;

  • I realize that my studio needs to position itself better in the market;

  • My studio has evolved and the brand no longer represents the reality of the company;

  • The company's product portfolio has evolved/grown and I need to adapt my brand to this new scenario;

  • I would like to have more clarity in my position and communication.

Questions you might have:

  • Investors look for signs of trust, so a company with a good brand strategy and visual identity appear (and usually are) much more trustworthy. Branding will give the company the clarity it needs to communicate effectively it's best attributes and will provide credibility in all brand touch points, gaining the trust and the funds from investors.

  • These are some symptoms that might help you identify if your company need a rebranding:

    • You’re games are famous, but your studio is unknown

    • You might have difficulty passing on credibility to investors

    • You feel that your brand limits your products/services

    • Your style is not well represented by the brand

    • The company have grown, but the brand still looks like one of a small company

    • You might have realized that bigger studios or foreign studios invest in design

    • The company is optimizing the communication and want to take the opportunity to change

    • You might have an event/launch and want to stand out

    • You have trouble finding and retaining talents

    • You have received a good investment and I want to spend it well

    • You want to create Merchandising for your brand and feel the need to update the visual identity

  • Clarity and credibility

    Find the right way to position the company in the market and communicate effectively and efficiently with your audience. Alongside that, build a consistent and coherent visual identity across all brand touch points gaining customer’s trust.

    Great brand experience and passionate customers

    A consistent brand experience is what make customers trust us. But... We’re not seeking only that, right? That’s it, we want to make our clients fall in love with our brand! So, in order to achieve that we must be bold, different and above all, true to our values.

    Effective marketing

    What is my audience? What is my brand promise? How do I connect with my consumers? Responding all of the questions and much more will give the brand the right path to engage in all marketing campaigns. An effective brand strategy alongside a great visual identity will make your marketing thrive.

    Attract and retain great employees

    Great professionals want to collaborate with great companies. Nowadays, growing game studios must create a great corporative culture and branding is the best way to that.

Get in touch.

If you have a project in mind, don't hesitate in contacting us. We'll schedule a call and explain how we can help you.

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