Why should game studios invest in branding?

How can business maintain relevance in an ever changing scenario such as the gaming market? We personally (and professionally) think that the key might be branding… And to be honest, we're not alone! Along with us are some brands that you might know, such as Riot, LEC, and Tencent Games.

Few industries have experienced the levels of growth and transformation that the world of games development has in recent years. And in order to keep pushing the boundaries of what's possible and conquering new consumer markets, companies have to create and expand their brand expression.

See how Riot built the astonishing experience of their regional Championship leagues around their community:

Image: Design Studio for Riot Games - https://design.studio/work/riot-games

Find out how Tencent Games found clarity and established its competitive dominance with a brand redesign

Image: Design Studio for Tencent Games - https://design.studio/work/sparking-the-future-of-play

Check out how Riot expanded their reach with mobile gaming through contextual branding

Image: Design Studio for Wild Rift - https://design.studio/work/wildrift

Want to see how it's possible for small indie studios to achieve all of that and still be truthful to their essence?

Then take a look at the project we did with Wondernaut Studio, a game development studio based in Brazil.

Image: Hall Design for Wondernaut Studio

We know that game companies' need to stay relevant and desire to create new worlds, always involving players and fans in grand journeys, discoveries and victories. Knowing that, we believe that branding is the link between game developers, publishers, communities and the future.

If you're interested in understanding how branding can enhance your results, feel free to schedule a meeting with us to discuss how we can create a brand new world.